A ready-made identity

Thrilled to be working with self proclaimed Duchamp obsessive Katy Caroll on her latest venture, Duchamp Tourism. Katy’s lifetime passion has equipped her with an extensive knowledge of Marcel Duchamp, his work, and his affiliates. Duchamp is arguably one of the most important and influential artists in recent times, his work heralded as revolutionary bringing a new attitude towards art and society that impacted the future of visual arts. We’ve been working closely with Katy on a variety of requirements to help with the forthcoming launch of Duchamp Tourism, starting of course with a ‘ready made’ identity. Combining one of Duchamp’s Rotorelief’s with a less popularised signature of his, we captured his essence and created the perfect visual identity for Duchamp Tourism. You can follow Katy’s fascinating journey on Twitter; @duchamptourist

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